Marketing creates an impact when it is strategically aligned with the business needs of the company, when it speaks the language of the target audience, when it is consistent, and when it provides value for the customer. At the heart of it all is a gut-level understanding of the customer and her needs, innovation in how those needs can be met, and communication of the innovation in a manner that not only reaches her, but speaks to her in her own language.
Uncube's strategy services help companies define result-oriented marketing strategies and plans, implement the strategies through focused and measurable marketing activities, and analyse the impact and ROI of marketing efforts. While we prefer to work on a continuing basis with clients at this level, we also take up projects aimed at filling in specific aspects of the overall strategy, including:
- Messaging Strategy & Architecture
- Collateral Strategy & Plan
- Web Strategy & Plan
- Outbound Strategy & Plan
- Qualitative Market Research & Secondary Research
- Industry Studies & Case Studies
- White Papers & ROI Calculators
- Channel Research & Strategy Formulation
- Sales Training & Channel Training Toolkits
- Internal Communication Strategy & Plan
- Closing the loop: Framework For Measuring Marketing Results
We can also run individual marketing programs including specific outbound campaigns which we manage from start to finish, including results tracking.